Okay, I might be exaggerating when I say your LinkedIn profile is disappearing, piece by piece. But it might feel that way. With the new LinkedIn, you might be wondering where those old familiar functions went! For me, it’s a bit of a “Where’s Waldo” experience, with some items hiding under my nose.
LinkedIn has a history of removing features, often without notification. With its newest revision, true to form, LinkedIn has taken away or moved a few of the items that I, for one, had been taking for granted. Here are a few things to watch out for:
1. Your Summary section.
Okay, well, it hasn’t entirely disappeared. It’s just that only the first 210 characters (including spaces) are visible when you initially view someone’s profile. This means that whatever you consider the most important information for viewers needs to be in your first 210 characters.
If you attract enough interest in your opening lines, people will click on “See more” to read the rest of your summary.
2. Job descriptions.
Similarly to the summary, although your first (most recent) job description will appear in its entirety (up to 2,000 characters), all other positions will be curtailed and your viewers will have to click on “See description” to read more.
Done with reading the description? Click on “See less.”
3. Contact Information.
This information hasn’t actually disappeared either. It has, however, been relocated to the right navigation bar in a section called “Contact and Personal Info.”
To view someone’s deets, including email, phone number, and web addresses, click on “Show more”…
…and you’ll be greeted with lots of valuable info.
To edit your own contact information, when viewing your profile, click on the pencil icon and you’ll be brought to an “Edit contact info” box.
At the bottom, you can choose whether you contact details are visible to your connections, your network, or all LinkedIn members.
4. No more Interests section.
There used to be an opportunity to use up to 500 characters to list both your professional and personal interests. This section no longer exists that I can see (if you find it let me know!). If you backed up your profile as I urged you to do before the rollout, you’ll have access to these in case you want to add them back in another way. Otherwise, while probably easy to reconstruct, whatever you previously had in your Interests section is gone gone gone.
5. No more subject lines.
You used to be able to insert a subject line into messages sent through LinkedIn. No more. Now you will simply have a title-less ongoing thread of your conversations with other members. The good news is that it’s much easier now to see the complete history of your communications with your connections.
6. No more saved searches (but wait…!).
LinkedIn took away saved searches, and got so much pushback about it that they added it back in! How about that … LinkedIn listened!
7. Alumni and other top navigation items.
The top navigation bar used to include Home, Profile, Connections, Education, Jobs, and Interests. The new bar comes with seven “core areas”: Home (Your Feed), Messaging, Jobs, Notifications, Me (with your profile image), My Network, and Search. Then the “non-core areas”: Work and Advertise.
The old “Connections” tab had an Alumni option which is no longer located under the comparable “My Network.” Your choices are “Invitations” and “People you May Know.” To find alumni now, put the name of your school in the main search bar and then click on your school from the dropdown. You’ll be taken to a page where you can then click on “See alumni.”
The old Alumni page is hidden under that “See alumni” button!
Under these statistical bars will be images of your current connections, followed by images of other alumni with whom you might want to connect. Thankfully, if you click “Connect” you will be brought to a window to write a message. LinkedIn will NOT send a generic message for you!
Alumni are some of the highest quality connections you can make on LinkedIn, so explore this function thoroughly.
This tab used to be its own navigation item. Now, instead, go to the Work icon and click Learning to access the courses available through LinkedIn.
As you can see, there are several other features hidden under that “Work” menu as well. Please check all the items out to see which are most valuable for you.
9. Tagging and Notes
Tagging and notes really have been eliminated. No joke. If you want to add tags or notes to your contact list now, you have three choices that I am aware of: 1) Upgrade to Sales Navigator for a pricey $79/month, 2) If you’re using Chrome, get the Chrome Extension Dux-Soup, or 3) Invest in the CRM solution Nimble ($25/month). I have not tried this extension myself but it’s recommended by Viveka von Rosen of LinkedIntoBusiness.
10. LinkedIn Groups
While LinkedIn Groups are still around, there’s a lot of talk that they might be becoming irrelevant or extinct. Many group owners have been shutting down their LinkedIn groups and moving them to Facebook or the newer platform, beBee. One of the main complaints is that group notifications of discussions and group announcements have not been working properly. According to my sources, LinkedIn knows about this issue and is working on it. I am not ready to abandon LinkedIn groups, but my curiosity has been piqued about beBee, an engagement-based community with 12 million users worldwide. After I get some other projects complete, I’ll be thinking about joining some hives and creating some buzz on that site!
Is there anything else that’s gone missing from your LinkedIn profile? Let me know and I’ll see if I can find it for you! Or, I’ll write another blog about all the things I didn’t notice disappearing at the time of this writing.
I also invite any questions or comments about the new LinkedIn redesign. I will answer them!
Are you maximizing LinkedIn’s tools in your job search?
LinkedIn is consistently rated in the top 3 resources for job listings on the web (after Indeed and Glassdoor). Surveys have concluded that of all jobs sourced from social media, 89% of those are sourced from LinkedIn. So you can’t afford not to be making the most of LinkedIn’s job search features.
This past week, LinkedIn posted an article about how to be a job search “Ninja”. I’ve expanded on what LinkedIn shared: Here are my latest and greatest tips on getting the best possible results out of your LinkedIn job search.
1. Turn On Open Candidates
Your first consideration when actively looking for a new position on LinkedIn is whether you would like to keep your job search confidential. The “Open Candidates” feature allows you to signal privately to recruiters that you are open to new opportunities.
To turn this feature on, click on the Jobs tab and then on “Update career interests.”
Flip the switch to “On.”
But don’t stop there. Update your preferences to search for jobs based on factors like geographic location, full-time or part-time, and company name.
Open Candidates gives you access to hundreds of thousands of recruiters. It’s available in the U.S., U.K. Canada and Australia on both the desktop and mobile versions of LinkedIn, and there are plans to roll out the program globally.
Ready to get started? Log in here to change your settings. For more on the Open Candidates feature, click here.
2. Use the Jobs Tab
Under the Jobs tab, you will automatically see a list of jobs that might interest you, based on the keywords in your profile.
I recommend that if you are a job seeker, you click on the Jobs tab daily to view LinkedIn’s recommendations. From this vantage point, you can filter your results further to meet your qualifications. To get to the available filters, click the blue “Search” button and you’ll see a list of criteria by which you can narrow your search, such as industry, skill level, and company size. (Searching by salary is only available to Premium members.)
With all these options, you are in the driver’s seat as you choose which jobs meet your specifications.
3. Utilize the Search Bar
When you click on “Jobs” in the top menu, you will immediately see a Search bar. This is your window into the positions that interest you.
When I searched using the Jobs Search bar for “Account Executive Digital Media” within 100 miles of Madison, WI, here’s some of what came up:
What type of job are you looking for? Determine the search terms that are most relevant for you, enter them in the search bar, and LinkedIn will provide a list of current positions which you can fine tune by location, company, date posted, job function, industry, experience level and title. Apply to the ones that best meet your goals and skill set!
4. Create a Job Alert
If you want to conduct the same search regularly, click on “Create job alert” in the upper right-hand corner and you will be given an option to receive an alert daily or weekly for jobs that match your criteria. You can then conduct your saved search with one click from your Jobs page.
Once you save a job, it will appear in the right-hand column:
Click on a position that interests you, and you will see a job description, a count of the number of people who have applied through LinkedIn, and, most important, a list of your connections who work there. Be sure to reach out to those connections to ask questions about the company and their experience working there. Maybe they even know someone who can help you. Many companies have incentive programs for their employees to refer good candidates, so you might be doing your connection a favor by contacting them!
5. Apply, Track & Share
LinkedIn allows you to apply directly from a company website, and to save any jobs of interest for later (but be careful, they could disappear at any time).
You can view a list of all the jobs you’ve applied for from the Jobs tab at any time (under “Applied Jobs”). For more on how to work with Applied Jobs, see the LinkedIn Help article, Viewing Jobs You’ve Applied for on LinkedIn.
If you see a job that is perfect for someone else in your network, use LinkedIn social media sharing buttons to spread the word.
6. Let Companies Know You’re Interested
One way to let a company know you are interested in working for them is to follow the company on LinkedIn. Here are several advantages to following a company, courtesy of WiserUTips:
- More visibility. Representatives at your target companies can see who their followers are. By being on their followers list, you’re telling companies that you are interested in them and you’re also getting your skills and/or services in front of them.
- Staying up-to-date. View all recent updates about your target companies, including company news, job openings, new hires, and recent employee departures.
- Making an impression. Like and comment on posts about your target companies.
- Making connections. Review “How You’re Connected.” Click the “See all” link to view 1st, 2nd and 3rd degree connections at the organization, as well as former employees. Use this knowledge to ask key people to help you land a job or make the sale.
- Showing your support. Providing recommendations for a company’s products and services makes the company look good on LinkedIn and shows them that you care about their success.
Hiring entities that use LinkedIn Recruiter can view those who follow their company. They will then consider you a “warm lead” and most likely check out your profile. You can follow up to 1,000 companies! The downside is that all your connections will also be able to see what companies you follow; so if you have an ummm, “overprotective” boss, be careful about how you use this feature.
7. Use the Group Jobs Feature
Another key location for potential jobs is the Job Conversations in your groups. After logging into a group page, click on the Jobs tab and you will see additional positions not advertised in the official (paid) Jobs database.
From there you can explore and apply to specific jobs that interest you.
8. Use the Mobile LinkedIn Job Search App
Keep up with your job search on the go with the mobile version of LinkedIn Jobs. Don’t let that job offer sit in your inbox for hours while you’re out networking!
For Android users:
Click here to get LinkedIn® Job Search App for Android (Google Play) and log in to your account.
- Tap the grid icon in the upper right corner.
- From the sliding menu, select Job Search. From there you can search for new job opportunities, save your searches, create job alerts and apply.
- From the menu at the bottom, select “Activity” to see your recently viewed jobs, save searches, and keep track of where you’ve applied.
- You can sync your phone with your LinkedIn account for a seamless experience across platforms.
For iOS (iPhone) users:
Click here to get the LinkedIn® Job Search App for iPhone (iTunes).
iPhone users enjoy additional amenities with the Job Search App for iPhone. Search jobs, save searches, set up notifications, apply online and track jobs you’ve applied to.
Click her for more about LinkedIn for mobile.
The evidence, based on my own client base, is that more and more qualified job seekers are finding employment by diligently applying for jobs on LinkedIn. This is good news for both applicants and employers. Whether you are looking for a position or looking to fill one, LinkedIn is a powerful tool to achieve your intended result.
If you are serious about finding a new job fast, research and apply for jobs on LinkedIn daily. And if you find you want more functionality than you can get with a free account, you might want to consider Job Seeker Premium to get more information on salary range, who is viewing your profile, and what your competition looks like.
You will likely see results. I have one client who got 12 interviews this way, and a job!
This article was adapted from my book, How to Write a KILLER LinkedIn Profile… And 18 Mistakes to Avoid. For more on how to write a LinkedIn profile that gets you a job, get the book today!