Intern Cover Letter Marketing Manager

John Johnson

123 Main Street, Stateland, ST, 99999

Home: (555) 123-9876 –

May 5, 2014

Kimberly Watson

Kids II

3333 Piedmont Road

Atlanta, GA 30305


RE: Associate Director, Emerging Brands, May 5, 2014

Dear Kimberly,

As a professional with a proven background in executing consumer brands, marketing and value propositions for high visibility companies, it is with great excitement that I submit my resume for consideration to become a member of your team. In addition to my formal education and training, my 11-year history of hands-on experiences makes me an excellent match for the unique demands of this opportunity.

In each of my professional roles, I have been successful in producing Consumer platforms and most recently creating Brand strategies with positive results and adoption. My biggest asset is the ability to apply the consumer mindset to industry or product at hand. While my most recent industry has been financial services, I believe the skills to create powerful brand and product platforms can be adapted across industries because of their shared fundamental objective – to identify the white space in how a product or company is different from the competition. Please review the following examples from my resume, which outline the many strengths I can leverage to advance Kids II's mission.

  • Successfully developed and implemented multi-business brand architecture for Ally Financial, Ally Bank and Ally Auto brands which has resulted in a 15% increase in Ally Bank brand awareness.
  • Prepared and executed Ally Financial IPO plan with New York Stock Exchange (NYSE) and Investor Relations – creating a positioning platform based on a centralized brand promise and implementation strategy.
  • Launched Bank of America Home Loans, first branded Retail line of business within Bank of America, fully support by $170M fully-integrated internal and external marketing campaign, and created first industry lending mortgage product, No Fee Mortgage PLUS, with budget of $50M.

My resume provides further detail on my talent for team collaboration and passion for problem solving; it is my goal to apply these skills to the progress of a growing company. My passion for creating an experience is what drives my dedication and enthusiasm for Marketing. I look forward to setting up a meeting to discuss in greater detail how I can benefit your team. In the interim, thank you for reviewing this letter and the attached material.


John Johnson

Marketing Job Seeking Tips

It’s important to take time to prepare a strong cover letter that can connect with hiring managers and sell you as the right choice for the job. Regardless of your intended position or field, there are a few basic rules to writing a quality cover letter. Here are some do’s and don’ts to help create a cover letter that works.
1. Do toot your own horn. Your goal is to make an indelibly positive impact, so don’t be afraid to be your own cheerleader. Assertively demonstrate how you’ve distinguished yourself in your career.
2. Don’t include salary information. This could be seen as amateurish and unprofessional, and may harm your ability to negotiate a better salary when you’re offered jobs in Marketing.
3. Do give your cover letter strong focus. Hiring managers get a lot of applications. Your cover letter needs to get to the point, answering the vital questions of who you are, what you can do and why you should get the job.
4. Don’t include controversial details like your political or religious affiliations. Avoid mentioning memberships or awards that may inadvertently reveal such information.
5. Do polish your work. Grammar and spelling are crucial to making a good impression. You don’t want your cover letter to raise questions about the kind of employee you would be.

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